I've spent twelve years in paid media, working agency side and in-house before starting my own business. I've been a junior consultant, a PPC account manager, a paid search manager and a digital marketing leader, so I know what it's like to answer for a budget from both sides of the table.
Most of my work now is hands-on: building and managing Google Ads, Shopping and paid social accounts, and fixing the tracking that tells you whether any of it worked.
I also run white-label paid media for other agencies, which means I'm used to delivering under someone else's name and someone else's deadlines.
I co-founded Switch Point Media with Richard Dean, which takes on full-service creative and marketing briefs. When a project needs a wider team, that's where it goes.
Credentials
- 12 years in paid media, agency side and in-house
- BA (Hons) Business Management & Marketing, Nottingham Trent University, 2:1
- 12 professional certifications including Google Analytics and Bing Ads
- Core skills: Google Ads, Google Shopping, Google Analytics 4, Google Tag Manager, paid social, PPC bid management
- Previous roles: Paid Search Manager at Williams Commerce, Digital Marketing Leader at Pendragon PLC, PPC Account Manager at Boom Online Marketing, Paid Marketing Consultant at Adtrak
- Co-founder, Switch Point Media