Sarah Dean

Paid media specialist, Nottingham

Paid media, managed properly.

I'm Sarah Dean. Twelve years in paid media, from junior consultant to paid search manager, across agencies and in-house. I run Google Ads, Shopping and paid social for businesses, and white-label for agencies who need a specialist behind their own brand.

Portrait of Sarah Dean, smiling, wearing glasses and a dark blazer

Services

How I can help

01

Google Ads & Shopping

Search, Shopping and Performance Max campaigns run by someone who has spent twelve years watching budgets succeed and fail.

  • Google Ads and Performance Max
  • Google Shopping and feed management
  • Microsoft/Bing Ads
  • Budget planning and bid management
  • Landing page and offer recommendations
  • Monthly reporting in plain English

02

Paid Social

Facebook and Instagram advertising built around the offer, not the algorithm.

  • Meta campaign build and management
  • Audience and retargeting strategy
  • Creative testing and iteration
  • Lead generation campaigns
  • Pixel and event setup
  • Reporting against cost per lead and cost per sale

03

Advanced Tracking & Analytics

The part most accounts get wrong. If the tracking is broken, nothing else matters.

  • Google Analytics 4 setup and review
  • Google Tag Manager implementation
  • Conversion and ecommerce tracking
  • Attribution and reporting dashboards
  • Tracking audits for existing accounts

04

White-Label Paid Media for Agencies

A senior paid media specialist behind your brand, so you can take on the work without hiring for it.

  • Fully white-labelled delivery and reporting
  • Overflow and peak-period capacity
  • Specialist support for Google Ads, Shopping and Meta
  • Tracked in a dedicated Google Sheet per project
  • No client contact unless you want it

For agencies

You win the client, I run the paid media. Delivery stays under your brand, your reporting keeps your logo on it, and you keep the relationship. Simple, no poaching, no surprises.

About

Twelve years, both sides of the desk

Sarah Dean typing on a laptop at a café table, with a coffee, glass of water and notebook beside her

I've spent twelve years in paid media, working agency side and in-house before starting my own business. I've been a junior consultant, a PPC account manager, a paid search manager and a digital marketing leader, so I know what it's like to answer for a budget from both sides of the table.

Most of my work now is hands-on: building and managing Google Ads, Shopping and paid social accounts, and fixing the tracking that tells you whether any of it worked.

I also run white-label paid media for other agencies, which means I'm used to delivering under someone else's name and someone else's deadlines.

I co-founded Switch Point Media with Richard Dean, which takes on full-service creative and marketing briefs. When a project needs a wider team, that's where it goes.

Credentials

  • 12 years in paid media, agency side and in-house
  • BA (Hons) Business Management & Marketing, Nottingham Trent University, 2:1
  • 12 professional certifications including Google Analytics and Bing Ads
  • Core skills: Google Ads, Google Shopping, Google Analytics 4, Google Tag Manager, paid social, PPC bid management
  • Previous roles: Paid Search Manager at Williams Commerce, Digital Marketing Leader at Pendragon PLC, PPC Account Manager at Boom Online Marketing, Paid Marketing Consultant at Adtrak
  • Co-founder, Switch Point Media

Process

How I work

  1. 1

    Intro video meeting.

    Twenty minutes on video, no charge. We work out whether I'm the right person for the problem.

  2. 2

    Audit and plan.

    I look at what you're doing now, then give you a written plan with priorities and costs in plain English.

  3. 3

    Do the work.

    I run the campaign, or hand your team a plan they can run themselves. You get honest reporting either way.

Contact

Let's talk about your marketing

Tell me what you're working on and I'll reply within one working day.

Book a video meeting

Prefer email? Use the form below or email me directly.

Location
Nottingham, UK. Working with clients across the UK.